Before there is brand, product, or strategy, there has to be truth.

What do you believe?

Why are you here?

What do you have to say?

The manifesto is where you declare your truths and call those who share the same beliefs to join you.

A manifesto is a statement of worldview written with enough specificity that it becomes undeniable. They come from people who’ve taken the time to look inward, to notice the detail,

and then had the courage to say exactly what they believe.

A manifesto gives clarity on why you exist and direction on where you’re going. When your beliefs are clear, decisions, actions, and the story are just an extension of that truth.